RAILS ON RAILS

FARMER REES

The Challenge

 

The CRP wanted to develop a new tourism advert that was tailored to be highly shareable on Social Media, with a view to launching a new 'Wales On Rails' branded web site.

Our Approach

 

Traditionally Welsh Tourism promotional films have relied heavily on 'show casing' the exceptionally beauty of the Welsh Landscape and culture. Whilst this approach has worked well when delivered via bought TV commercial slots, it does not translate well to social media which is driven by different emotional, humorist and informational triggers. ​As such we created an advert designed to appeal to these triggers, using a combination of self deprecating tongue in cheek self humour, with strong visual content and information.

https://www.walesonrails.com

Get in touch
AMP Media

Email

info@aberamp.com.

Phone

07837 525 288

Address

Unit 16

Aberystwyth Arts Centre

SY23 3GL

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